About Mobile Life

“We’ve seen a significant surge in qualified leads since partnering with the Mustard team. Their ad strategy is sharp, transparent and results-focused — no fluff, just performance. If you’re serious about scaling your pipeline, I highly recommend working with them.”— Jason, Director (right)

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Mobile Life is one of Singapore’s leading mobile device repair providers, specialising in fast, reliable and transparent repairs for smartphones, tablets and laptops. With on-the-spot service, a 100-day warranty and a team of certified technicians, they’ve built a reputation for professionalism and customer trust — all supported by high-quality parts and a seamless repair experience.

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Campaign Brief

Mobile Life noticed a major shift in customer behaviour: more people were turning to Google to search for repair options before walking into a shop. To stay ahead of competitors and capture this growing demand, Mobile Life wanted to increase brand visibility and drive a significantly higher volume of repair enquiries across multiple outlets.

When Mobile Life first came to us, they had a website — but functionally, it was as good as not having one. Their site was built by a previous vendor under a government grant, but it lacked the most basic foundations for SEO and user experience.

• From a technical perspective, it was poorly structured: no sitemap, broken internal linking, no schema markup, slow load speeds, and almost no content that Google could crawl or index effectively. As a result, Mobile Life’s website was completely invisible on search engines, generating zero organic traffic and, more critically, zero leads.
  

• For a service-based business in a competitive local market, this meant missed opportunities every single day. They weren’t just struggling to rank — they weren’t even on the map. The business had potential: they offered reliable and affordable mobile repair services with physical locations across Singapore. But their digital presence did not reflect this credibility, and prospective customers couldn’t find them online even if they were actively searching for mobile repair solutions nearby.

The challenge was clear — rebuild from scratch and create a site that was not only technically sound but also strategically optimised to attract, rank, and convert. For quick wins -- use digital advertising to drive more real shop visits and qualified repair leads.

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Our Solution

To help Mobile Life scale sustainably, we rebuilt their entire SEM approach around precision targeting, high-intent keywords and conversion-focused landing pages.

Ads Management Services:

• Highly targeted Google Ads campaigns

We captured demand from customers actively searching for repair services, from branded searches to device-specific and problem-specific queries.

• Persuasive, trust-driven ad copy

We highlighted key differentiators — speed, warranty, certified technicians and transparent pricing — to drive clicks from high-intent users.

• Continuous A/B testing and landing page optimisation

We refined headlines, layouts, CTAs and messaging to maximise conversion rates and improve user experience. The combination of strong search intent and an optimised post-click journey created a reliable flow of leads and in-store visits.

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Web & SEO Services:

• Full Website Rebuild with SEO Foundations

We started by designing and developing an entirely new website architecture. Every detail — from the URL structure and sitemap to mobile responsiveness and page speed — was mapped with SEO best practices in mind. We implemented schema markup, ensured proper metadata across all pages, and built a clean, crawlable structure that gave search engines a clear picture of what the site offered.

• On-Page SEO for Core Collection Pages

Once the technical structure was in place, we moved on to content strategy. Each collection page was treated as a ranking opportunity: we added relevant, search-optimized copy, incorporated internal linking strategies, and layered in schema data to improve visibility in search results.

• Continuous Optimization & Iteration

We didn’t stop after launch. SEO is never “set and forget” — so we’ve continued to monitor Mobile Life’s performance and make ongoing updates to their content, layout, and site structure based on performance data and industry trends.

• Scaling the Business, Scaling the SEO

As the business expanded into new services — including MacBook repairs and trade-ins — we scaled the site alongside it. Every new line of business was integrated seamlessly into the site’s architecture, fully optimised for both users and search engines.

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The Results

Ads Management Services:

Within just five months of launch and continuous optimisation, the campaigns delivered:

• ‍500% increase in leads, resulting in significant month-on-month business growth
• 320+ monthly direct shop visits, excluding WhatsApp, phone and form leads
• Noticeable increase in retail sales, showing a clear lift in outlet revenue

Mobile Life not only saw more volume — they saw more ready-to-book, high-intent customers walking through the door.

Over the first four months, we consistently generated: 1,600–1,800 potential leads per month, maintaining stable conversion performance even as competition increased.

This stability provided Mobile Life with predictable lead flow and stronger operational planning across all outlets.

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Web & SEO Services:

• We started the SEO campaign from zero, and we delivered consistent website growth across all key metrics: Traffic, Conversions and Rankings
• Outranked large competitors like LYK and MisterMobile for high value terms.
• New refreshed website. Well structured, search-ready, and aligned with how users actually search.
  

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Next Steps

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